3 Tips On How To Engage Customers On Their Smartphones

A recent research by Pew shows that 83% of American adults own a mobile phone. Out of these 42%, own a smartphone. The report also indicates that 87% of smartphone users access their emails via their devices on a daily basis. What’s more, over 40% of all the emails sent globally are read on a mobile device. More importantly, over 40% of mobile device users delete emails that fail to display properly on their devices. Fortunately, businesses can leverage smartphone technology to engage and interact with their target customers. Here are three tips on how to engage customers on their smartphones: Optimize Your Site for Smartphone Users Your site’s responsiveness can build or break your business. More specifically, your mobile website should be highly responsive in order to allow consumers to navigate through it quickly. Moreover, ensure that customers can easily find the information they need to guide their purchasing decisions. According to Hubspot, an Internet marketing firm, 40% of smartphone users compare prices of items on their mobile phone while shopping. Therefore, failure to design a mobile friendly site would likely cost you business. Mobile Friendly Emails Well-crafted mobile friendly marketing emails can help grow sales. When using this approach, it is advisable to keep the message short and straight to the point. In addition, include all the important aspects such as brand name, the offer and the call to action. Enhance Your Social Media Presence Most modern customers are active on social media platforms such as Facebook and Twitter. For this reason, you should have a robust social media campaign aimed at engaging with your target market and driving traffic to your site. It is important to ensure that you offer customers fun and informative content to encourage them to follow you on social networks. For instance, you can create content that your customers can share via their smartphones with their friends who may not know about your brand. Mobile App A bespoke mobile app would make it easier for your target customers to engage with your business. Customers can send you feedback through the app. More importantly, you can use the feedback to create long-term customer relationship. A custom mobile app would also help you understand your customers spending habits, tastes and preferences. With this information, you would be able to provide them with exactly what they want. Conclusion With the global smartphone penetration expected to reach 60% by 2019, businesses should find ways of engaging consumers on their smartphones. Some of the strategies you can use to achieve this goal include building a bespoke mobile app, creating and distributing mobile friendly emails as well as building and growing your social media presence.

The Benefits Of Using White Porcelain Dinnerware

When it comes to eating, the experience is often influenced not just by the food being served but also the setting in which this is enjoyed. Part of this is the setup of the dinner table. You don’t need to make it fancy but you should think about getting a few of the most important pieces right. For instance, consider the dinnerware: plates, bowls, cups, and the like. What colour would work best for the room? What type of material would serve you best? The following are just a few of the benefits of using fine white porcelain dinnerware such as those featured in the Maxwell & Williams White Basics series: Classic Beauty White is one of those colors that will work well wherever you place them. It’s a classic that will never go out of style. Unlike fancy plates with ornate patterns and colorful motifs, they will not seem dated after a while. You can always take them out of storage and they will look good as new. Sometimes less is truly more. Use them in your house to serve meals for your family and your occasional guests. Buy them in bulk for your restaurant or hotel requirements. If you ever break anything, they will be easy to replace as the style will always be available. Heat Resistance Porcelain is an excellent material for dinnerware because it is resistant to heat. It will not be shocked by sudden changes in temperature. Other materials may break instantly when suddenly subjected to highly heat. Cracks will start to appear which will ruin their appearance. These will also weaken the plates and make them more likely to break because of physical stress. With porcelain, however, you will have no worries pouring hot soups and stews into bowls. Go ahead and get as much hot food as you like onto your plate because this will not cause any damage. They can also be used inside the microwave to reheat cold leftovers. Place them inside the dishwasher will no worries. Let the Food Shine Using these basic white plates is also ideal if you are a chef or someone who dabbles in food photography. The simplicity of the dinnerware allows it to fade into the background and let the food shine. It is one of the most essential techniques of food arrangement. Sometimes using colorful bowls is also good if the food is white or otherwise bland such as when presenting a soup. However, most cases call for a plain white backdrop to highlight the different colors and textures present in a meal. For instance, salads already contain lots of greens, reds and yellows. The bowl should be tame in comparison for contrast.

Why Are The Pop Culture T Shirts So Popular?

Plain T-shirts are not interesting anymore, not when there is the freedom to be cooler with pop culture T shirts. Pop tees are the new trend, the best part being the fact that they can be worn by anyone—even grandpa. So what makes the pop culture tees so popular? It has to be the infinite design ideas available to come up with an amazing looking pop tee. Previously, all we had were paint, some brushes, and genius minds that could not wait to transfer their imagination onto T shirts. But today, technology has taken the pop culture tees to a whole new level of creativity. How can you get a pop culture T-shirt? If you are not the kind that loves thrifting, your best bet is shopping online. You will be amazed by the number of brilliant designs available; you might even get overwhelmed. Fortunately, pop culture websites display the T-shirt in different categories. Examples of categories to expect include animals, fantasy, food, film, funny, abstract or typography. It all boils down to your personal preference to buy that pop tee you like. Maybe you fancy a favorite cartoon character you have adored since childhood. Or maybe it is a movie character who gets you excited whenever they come out with a new box office special. And if you consider yourself bold enough to wear a pop tee with a controversial funny message, then you know what to look for in the typography section. Bottom line is, there is something for everyone in the online pop tee selling websites. The pop culture is a modern movement most of us are familiar with. So pop culture designers will draw ideas from the familiar trends and produce it in a wearable cool T-shirt. Designing a Pop Tee for Yourself Even with the avalanche of pop culture tees available today, it is still not possible to please anyone. Maybe you found a T-shirt with your favorite cartoon character but do not like the typography on it. Or perhaps you have way more interesting abstract designs than what is currently on offer. No problem, there is still a way around it. You only need a few design tricks and a design software to come up with your own version of cool. There are plenty of tutorials online to get you started. Not to mention the gazillion ideas you can bring together into one absolutely amazing T-shirt. Conclusion The pop culture T shirts are a modern way of self-expression. They are the answer to getting rid of plain boring T-shirts and put on something fresh and catchy. The best part is, they come in so many looks and fits ideal for the young and old.