A recent research by Pew shows that 83% of American adults own a mobile phone. Out of these 42%, own a smartphone. The report also indicates that 87% of smartphone users access their emails via their devices on a daily basis. What’s more, over 40% of all the emails sent globally are read on a mobile device. More importantly, over 40% of mobile device users delete emails that fail to display properly on their devices. Fortunately, businesses can leverage smartphone technology to engage and interact with their target customers. Here are three tips on how to engage customers on their smartphones:
Optimize Your Site for Smartphone Users
Your site’s responsiveness can build or break your business. More specifically, your mobile website should be highly responsive in order to allow consumers to navigate through it quickly. Moreover, ensure that customers can easily find the information they need to guide their purchasing decisions. According to Hubspot, an Internet marketing firm, 40% of smartphone users compare prices of items on their mobile phone while shopping. Therefore, failure to design a mobile friendly site would likely cost you business.
Mobile Friendly Emails
Well-crafted mobile friendly marketing emails can help grow sales. When using this approach, it is advisable to keep the message short and straight to the point. In addition, include all the important aspects such as brand name, the offer and the call to action.
Enhance Your Social Media Presence
Most modern customers are active on social media platforms such as Facebook and Twitter. For this reason, you should have a robust social media campaign aimed at engaging with your target market and driving traffic to your site. It is important to ensure that you offer customers fun and informative content to encourage them to follow you on social networks. For instance, you can create content that your customers can share via their smartphones with their friends who may not know about your brand.
Mobile App
A bespoke mobile app would make it easier for your target customers to engage with your business. Customers can send you feedback through the app. More importantly, you can use the feedback to create long-term customer relationship. A custom mobile app would also help you understand your customers spending habits, tastes and preferences. With this information, you would be able to provide them with exactly what they want.
Conclusion
With the global smartphone penetration expected to reach 60% by 2019, businesses should find ways of engaging consumers on their smartphones. Some of the strategies you can use to achieve this goal include building a bespoke mobile app, creating and distributing mobile friendly emails as well as building and growing your social media presence.
