Venturing into Commercial photography pricing is not easy. This is a field that requires you to have the right training and proper tools. Investing in photography school or buying the tools needed for the project is not easy. If so, you might be wondering how to price the venture. If that is the case, here are some things you have to note when dealing with Commercial photography pricing.
The Hourly Rates
You need to come up with reasonable hourly rates. Numerous factors can be used to determine the price you charge per hour. When you are choosing the hourly rate, you need to consider the experience that you have. If you have been doing the business for a long time, your charges should be higher compared to someone new in the project. At the same time, consider where your office is located. Those who are doing business in a large city where the rent is high can charge a high rate compared to those who are working in rural areas where rent space is cheaper.
Number Of Photos Required
When you are setting up the price for your commercial business, you also need to put into account the number of images you will be required to deliver. The reason being the number of images you are needed to take will affect the number of hours it will take you to do the project. When setting up the price, you should include the price per photo as well as the quote. If you do this, it will be easier for you to charge your clients depending on the number of images they want. You also need to find out if you will be producing one photo several times or you will need several images. All these points need to factor in your pricing.
The Clients Timeline
Some of your clients will have a strict deadline while others will have one which is flexible. In case you have a client who needs a fast turn around then it means that you will not be in a position to take any other project before you deliver for them. On the other hand, if you have a client who is flexible and willing to allow you to take your time on a given project then you can charge fair rates.
Conclusion
The amount of money you charge is one of the factors clients will use to determine if they will hire you or not. For that reason, you need to take the time to really consider your rates. No matter what you settle on, it is important for you to ensure that your clients get value for their money.