We live in a very competitive age, and we have to do better than our opponents for us to thrive. The consumer wants to see something engaging, educative, and exciting. As a brand owner, you should be able to add touches of creativity to your marketing approaches. One way to do it is to design animated explainer videos. The videos have become popular today, and this has made many to ask if they are the future of online marketing.
What is an Animated Explainer Video?
An explainer video is simply a short engaging video that demonstrates the service or product that a given brand offers. Although you will find a few explainer videos that are created from hand drawings, digital drawings, or live action, most of these videos tend to be animated. The videos are designed specifically for marketing reasons, and they tend to emphasize the features of the product being promoted. Some companies use the videos to pass training information. You can use the videos when doing presentations in the company.
What Are the Contributions of the Videos?
Contrary to what most people think, the animated videos are not cartoony. They are not products for kids. The videos are designed to help you increase your conversion rate and Google ranking. Simply, the animated videos help your brand to sell more online by attracting your potential clients. What’s more, attaching a video on your website can increase your rankings as Google tend to rank sites with videos higher.
How to Create an Animated Explainer Video
You can create your own animated explainer videos by following these steps:
• Script your advert: The animated videos are supposed to explain briefly what you offer. Therefore, you have to write down in a brief but creative way how you want your product advertised.
• Select your animation style: There are so many styles for designing the videos. Popular options include Infographics, Clean Graphics, and Video Blocks.
• Create the animations: This step begins with explaining your brand in a simple and friendly way. The videos have to be brief, creative, and fun.
• Rerecord Your Voice: You have to ensure that your final voice is high quality.
After you are done with steps, what remains is sharing your story with your target market online.
Generally, an animated explainer video guarantees you better sales provided that the customers are convinced by your promotion. So, if you have been using other avenues and the results are unconvincing, you should turn to the explainer videos since they are the future of digital marketing. For more tips on how to perfect your digital marketing efforts as well as other business functions, consider partnering with top business mentor Sydney experts. Most of them have been in their respective industries for long and will provide you with valuable information on online marketing Do’s and Don’ts.
