There are two major setups in the market today you can run your business, the traditional or brick and mortar and the online business. Therefore you can choose to start your business the conventional way then later move it online and take advantage of both channels. Moving your business online will help you to increase your customer reach, thereby improving your sales. Let us examine these benefits as illustrated below;
A Location without Boundaries
For brick and mortar business, location is key. Furthermore, you need to position your shop at the right spot, which commands high prices. On the contrary, for online business, you will least worry about the location. Online shops have the world as their audience. Although you may not want to handle the intricacies of shipping the products to your international clients, you will have your country as potential clients. Therefore, when you move your business online, you are not limited by the walls but have no boundaries for your products.
Make Money while you sleep.
Unlike the traditional business where you have working hours, your online store will be open 24/7. Moreover, people shop more during the evenings when they have dealt with work stuff and now have personal time. Again, the convenience that online stores offer makes it easy for customers to shop any time without leaving home. Hence, if you want to exploit your income, make your business available to buyers. Besides, online business is expected to grow in numbers as time goes by.
Lower Costs
Moving your business online may reduce certain costs—for instance, the storage spaces. With online shops, you can arrange for the products to be directly delivered to the client from your supplier. It will also make the delivery to be faster with less paperwork. Furthermore, you will cut costs on store maintenance, utilities, furniture, and security, which can be channeled into marketing. When it comes to images, you do not have to hire a professional photographer. You can invest in a good smartphone to perform the job.
When you move your business online, it doesn’t mean that you will shut down the traditional store. The online store will increase its visibility in a market full of competitions and demands. Therefore, your traditional shop will be perfected by its online version. Moreover, you will be in touch with your customers and receive feedback from them, helping you identify improvement areas. When you have great customer service, you will attract more clients and get referrals from existing ones.
