When it comes to successful social media marketing Ottawa, it’s not the size of your following that matters. The ability of your content to drive shares is much more important. Having lots of shares means the audience is not only engaging with your posts, but helping spread the word too. And the good news is improving the “shareability” of your content isn’t all that difficult. You just need to make a few adjustments in your publishing strategy.
Capitalize on Trends
Social media moves at the speed of light. Anything that’s considered “old news” will struggle to build momentum — no matter how interesting it is. Make an effort to demonstrate that you’re up-to-date with the now-and-present.
The easiest way to do that is to monitor trends across social networks. Find out what topics or ‘hashtag’ are currently trending and join the conversation. There also are special tools you could use to find out what kind of content is generating the most shares on any particular platform.
Do keep in mind that trends can also put you in the limelight for the wrong reasons. Adopting a hashtag without understanding its meaning and context could invite embarrassment or even backlash. Always do your homework before hopping on trends.
Use Compelling Headlines
Start thinking about your headlines from a social context. A good one should draw interest and evoke curiosity in such a way that the audience has no option but to click through and continue reading. However, you also want avoid clickbait titles; headlines that mislead through hyperbole or withholding information. Try to keep yours just compelling enough to pull readers in without creating any false expectations.
Make it Shareable
Sounds obvious, but don’t forget that your followers will be doing you a favor by sharing your posts. Very few (if any) of them will be willing to jump through hoops to do that. Therefore, the first step towards making your content shareable is to design accordingly; make sure it fits into the platform you’re going to post it on.
Here’s what we mean by that: You wouldn’t want to post text-heavy content on visual-centric platforms like Pinterest and Instagram. Such posts are better suited for LinkedIn or perhaps Facebook. Even in the latter case, you might want to break the piece down into a few digestible points and include visuals so it doesn’t stick out like a sore thumb.
Post During Peak Hours
Activity on social media marketing Ottawa ebbs and flows with times of day. Posting during the specific window when your followers are most active will give you a higher chance of generating engagement and shares. Do note that you will need to target multiple windows if your business operates across time zones.
Show Gratitude
Once again, sharing is an act of going out of one’s way on the audience’s part. It’s only proper that you appreciate the effort. Thanking the individuals who take the time will make them more loyal to your brand, and very likely to share again in future.
