EVER BEEN TO A SPORTS TRAINING FACILITY TO WATCH TEAM PRACTICE AND VERY SINGLE PERSON HAS ON THE SAME CLOTHES FROM SHOES, SOCKS, SWEAT SUIT AND CAP?
HAVE YOU BEEN TO A CONCERT OR CLUB AND SEEN THE SAME THING?
HAVE YOU EVER TAKEN YOU KID OR KIDS SPORTSWEAR SHOPPING OR EVEN NORMAL CLOTHING SHOPPING AND HAVE BEEN BOMBARDED BY THEIR REQUESTS FOR CERTAIN BRANDS ONLY NO MATTER HOW BAD YOU THINK IT LOOKS (SOMETIMES EVEN THEMSELVES), COSTS A FORTUNE BUT STILL ITS WHAT THEY WANT.
This is today’s world known as Branded Merchandise
Branded Merchandise can be a good thing if promoted in a good way and not abused by certain persons of fame which will then destroy and brand and all its merchandise no matter how much the companies spin doctors play the game:
So let us look at some PROS and CONS OF Branded Merchandise:
PROS:
HUGE PROFITS: the more famous the person is that promotes your brand the more the fans of that player want to get their grubby little hands on it especially if the brand uses that specific famous person’s name as part of the brand. This can cause such a panic but especially if it gets released as a limited edition (sometimes all you need is the name limited edition not necessarily being limited stock) and your sales will rocket sending profits through the roof.
A GUARANTEE OF A WELL MADE PRODUCT: because of the brand spending so much on that famous person’s sponsorship, they, in turn, will not back it no matter what they get in return unless there is a guarantee of quality that they can associate with and this then passes onto the client knowing they are getting the best.
VARIETY OF PRODUCTS: The more famous people backing a certain brand the more products can be merchandised and produced flooding market that is already saturated but knocking the competition off the shelves and having your brand outsell any other.
VARIETY OF STYLES: with the variety of products comes a variety of styles of each product as not only will each famous person have their feedback but so will the clients as per surveys done by these Branded Merchandise specialist via the internet.
CONS:
BAD APPLES: when a certain famous person falls in disgrace for any reason with either the company or his fans and or the law it can cause major damage to that brand and can cause that brand to drop them like hot potatoes (usually contractual)
HIGH COST: the best-merchandised brands are usually the higher costing brands especially in third world countries (where most are made)
