So why do you need an explainer video? Here are just some of the benefits of having one. People retain 70% more information when they watch a video vs. reading text on paper. It’s more entertaining than just plain text and increases the likelihood that your audience absorbs your message better than just seeing it in print or web format. Furthermore, explainer videos are proven to improve conversion rates by up to 80%. This number is pretty staggering considering all the effort you put into developing your product or service, so this should be more than enough reason to use explainer videos for marketing purposes. Read on below if you’ve ever wondered what type of explainer video production companies would be great for your company.
Explainer Video Production Companies: Which Type Is Best For You?
There are many types of explainer videos to choose from based on your business or product’s needs. Here are some examples below for each type which should give you an idea about what your explainer video might look like.
Live-Action Explainer Videos – These videos are great for products that can be made into physical objects like t-shirts, cups, coffee mugs, etc. The actors in these videos will act out scenarios so your audience understands exactly how your product works after watching it. You’ll need to summarize what your product or service does in under 2 minutes, so it’s important to have a script prepared beforehand.
Animated Explainer Videos – Great for designing software, apps, and even educational content. Animation videos are great for creating engaging visuals that can help your company or product not seem so “salesy” because the animation makes the video more fun to watch. Most animated explainer video companies will also include voice-over artists if you don’t have the time to do one yourself, which is always helpful to hear what others think about your product or service.
Character-Based Video Series – This type of video series is very similar to animated videos. Still, these would be geared towards turning into a cartoon series that your audience would easily recognize, like Spiderman, Dora The Explorer, etc. These are great for companies that want to engage their audience in a fun way by making it seem like they’re watching their favorite cartoon characters on TV.
Whiteboard Explainer Videos – If you need video services for corporate training or business development, whiteboard videos will fit your needs perfectly. Whiteboard explainer videos use the same style of drawing used in cartoons where there’s no animation involved, but instead, it’s done with drawings and text to convey your message quickly. This is because these types of videos only have about 30 seconds to 1 minute in length due to the nature of what they are being used for, so it has to be concise before viewers move on with their day.
