In many ways, it is a lot easier to find a technical person than to pinpoint an artist for a project. You simply need to check the skills through training and certifications with the first one. You can’t say the same for the second because artists use the same tools but create profoundly different outputs. There are more intangibles at work and they are also harder to quantify. If your business is looking for a brochure design Kalgoorlie specialist, then you will have to do a considerable amount of research to find the right one. The vetting process can be long so start right away and make sure to include the following:
Check Out the Portfolio
Your vision of the project should align with the style of the artist. See if your candidates have experience in the type of job that you have in mind. Check out their previous works in their websites, focusing on commercial projects that are similar to the marketing campaign that you are planning to do. You will probably like some more than others due to their color choices, design skills, and so on. Study these pieces carefully and pick a few to get to know more. Their portfolio is your best window into how their mind works and what they can do for you.
Set Up a Meeting
Be sure to pick at least three candidates for your final list. Find out their contact details and set up a meeting with each of them. This preliminary meeting need not be anything big. You can just call them up on the phone or reach out to them via email. You should be able to get a feel for each one with this initial contact. Set up a personal meeting with those that you feel are deserving of your time. Seeing them face-to-face will allow you to gauge their enthusiasm for the project. You want someone who is just as eager as you to complete the task.
Get Ideas for Your Project
Explain your vision. Tell them what the brochure is for and how you would like it to look. Have them give you their ideas on how they plan to execute your vision. They may even create a quick sketch for you to illustrate what they have in mind. Consider these ideas carefully and see what appeals most to you. Their thought process is often as important as the concept that they are putting forth. This interaction will also open your eyes as to which artist has the personality that you can work with.