Radio promotions are the part of a music label charged with putting songs on radio stations to promote the sale of recorded music. They keep long relationships with radio program directors and try to convince them to play recorded music to promote recorded music, such as music CDs, by the music label. When a song gets airplay on a radio station, it will often receive more listeners than otherwise.
Radio Promotionals Programs
Promotional music programs often include both song selection and broadcasting. The song selection process includes analyzing the audience for radio-station audiences who might like to hear promotional music. A song that has been played on many radio stations is the right candidate for radio promotion. Sometimes the song is selected from the radio station’s list of best songs or top hits, and sometimes the radio station itself determines the best song for the promotion.
Broadcasting
The next step in radio promotion is broadcasting. Radio promotion record companies work with radio stations to find the most effective format for broadcasting music. This includes having the song played on top of a pre-recorded commercial, with no commercial interruptions, in between programs, on the weekends, holidays, and other times when fewer listeners are likely to be listening.
Agents Service
Radio promotion record companies usually have agents on the radio stations that they represent. These agents are paid by the radio station and help the station get the best deals on radio promotions. Agents also get a percentage of the sale from the music promoted by their client, making a commission off of the sales.
The Purpose of These Services
Radio promotion can be used for a variety of purposes, but mainly for advertising. The songs selected for promotion by radio promotion record companies can be given away for free to radio stations as downloads and on CDs. For some artists, free downloads give more exposure and allow the artist to receive much larger exposure, while some bands can gain recognition through radio promotions.
Some radio promotion record companies also offer online promotions, which means that bands can send links to their website or blog to get people to come and visit the site. This strategy is often effective at increasing traffic to the site and giving a radio station another chance to sell the music through other channels.
Radio promotion record companies have become extremely successful at using the power of the Internet to promote bands. They can create websites and blogs and then distribute ebooks on various music topics with links to the bands’ records and videos.
