It is no secret; many companies underscore the importance of having a killer career page. After all, there are a million other effective ways of hiring employee nowadays, right?
Wrong. Unless you want just any other Tom, Dick, and Harry to join your team, you should pay close attention to your company career website. Despite the nitty gritty details of job postings, it should heavily reflect your hiring strategy and other things about your company or organization such as your vision or mission. It needs to be creative and attention-grabbing.
Here are four elements that you should consider including in your career page to attract the right talent to your company.
1. Utilize videos
More company career websites have warmed up to the idea of using videos on their career pages in recent times. A video helps you showcase the culture of your company without giving away any private and important information. The rule of thumb here is to make it short and sweet. You can compile a few pictures of your employees playing car games or eating lunch together and convert that into a killer video. Even if you have strict policies, try to make things appear a bit relaxed in the video.
2. Focus on your brand
When a potential candidate stops by your career page, they should immediately feel the value of your brand before they check what the job posting is all about. Don’t be afraid to use your dominant colors, throw in a few pictures of your existing employees, use your company’s preferred font style and use your humorous (or whatever) style.
3. Tell them why they should pick your company
It is easy to think that you are doing employees a huge favor by bringing them on your team. However, the truth is that hiring is a two-way street. As you pick out employees, they equally pick your company. Be sure to sell yourself to them. Talk about the benefits you offer your employees, perks, work/life balance and the available opportunities for career growth.
4. Point candidates in the right direction
Sometimes, applicants need someone to help them know where they fit in the corporate world. They require someone who puts everything into perspective and places them in the right place according to their personality, skills, talent and experience. Employers who throw in a few brain teasers on their company career websites always reap the benefits.
If you have been wondering why you attract the wrong talent pool for your organization, perhaps it is time you checked your career page. Does it include all the above? If not, please do the needful.
