The first step to hiring the best conference keynote speakers is knowing what your business entails, the kind of industry you are in, and how good it will be if they have a presentation at your next conference. It may also help you see things from their perspective – imagine being them before accepting or declining the offer. This way, you can understand why they might not be able to attend, even though they would love to do so. Below are some key things to consider when designing a plan for your next conference:
1) Who is The Target Audience?
First of all, identify who you want as your target audience and pick only those personalities that cater exactly or generally match that group of people. For example, you may not want someone with expertise in politics if your target audience is entrepreneurs and small business owners. If that’s the case, then you should choose someone who can do a presentation on how they grew their business to give your clients some ideas as to what steps they need to take.
2) What Is The Theme Of The Conference?
You cannot ask an expert to give a keynote speech on “how social media drives sales” without first deciding which social media aspect will be discussed – Facebook or Twitter? You need to narrow down the topic and focus on one main aspect to avoid confusion and concerns among attendees throughout the conference. This also allows you to find out if that person has done presentations about that particular topic before and how much they know about the subject matter.
3) What Is Your Budget?
The last thing you should consider when choosing a best conference keynote speakers is your budget – what can you afford and what would make sense for your conference. You will need to allocate funds for room rental, food, drinks, marketing, live streaming, and other expenses needed to make the event run smoothly. Choose a speaker who fits within your budget while at the same time knowing how to work towards maximizing revenue generation during that period. He or she should help you design a good program that will engage attendees until the end of it all while giving them something beneficial from start to finish.
It may also help if you look for speakers who have different knowledge and expertise on a particular subject matter. This way, speakers can interact with each other through question and answer sessions and do side-by-side presentations to give attendees a wider array of information.
