The proliferation of the internet and increased ownership of smartphones has meant that many people are able to access the internet more than ever before. Studies show that more than 75% of people research the internet for products and companies before buying their products. What’s more, companies that have websites are 55% more likely to make it in a complex environment than those that rely on traditional marketing methods. Clearly, the concept or model of online business is taking root is set to change the way people do business forever.
How to Make it the World of Online Digital Business
Research to Fill the Gap
Identifying an existing gap within a market is perhaps the first step in starting a business that can survive. Many businesses that fail are those that began by looking at the product instead of considering the market first. The trick is to scan the market to find out what solutions people are looking for. You can use online business analytics tools to have a clear view of what the market lacks in an easy and cost-effective way. Online forums are the best places to look out for what people are saying and what challenges they are trying to resolve.
Use Back-end Sales and Upselling to Increase Your Incomes
Surveys have shown that 36 percent of customers who buy a product from you today will likely return to make a purchase in the future. This means that making a follow-up on these customers can bring more sales. Therefore, back-end and upselling strategies can go a long way in getting them to buy from your business again. Here are some of the things you can do to achieve more sales:
• Offer them products that reinforce their original need and complement their first purchase
• send electronic redeemable loyalty coupons which can be utilized on their return visit
• Offer them related products on your “Thank You” page following a purchase
Design and Build a Workable Website
Once you’ve established the need and identified the target market, and you have already designed your selling strategy, you can now create a website for your business. A website is what will act as your “always-on” button whenever you are away from the office. Your website should be intuitive, user-friendly, and attractive to grab attention and cause visitors to spend more time on your website. The longer your visitors stay on your site the more likely they are able to buy your product. Ensure the navigation of your website is easy and clear. You can also incorporate audio and videos if they can reinforce your product message. The fact that your website is your storefront, it is extremely important to make it as simple as possible.
Use Search Engines
Search engines will help you drive visitors to your site. You can seek the help of online marketers to determine the most appropriate marketing strategy that suits your kind of business. For example, Pay-Per-Click advertising is one of the easiest and most effective ways of getting traffic to your site. The trick is you should not sit back and wait for traffic to flow to your website. Instead, online digital business requires that you use every available means to win new clients to your side.
