Instagram influencer is a term that is thrown around a lot. It has turned ordinary people into gradual celebrities commanding as much as $3000 in just one post. If you have always wondered how people make money off Instagram, here is a quick crash course on what Instagram influencer marketing entails.
Choosing Instagram
There are many other social media sites today that one could choose for their influencer marketing. Instagram stands out because of the many active users it has—a whopping 800 million and rising. Social media statistics also show that there are more engagement and interaction rates on Instagram than any other social platform. As a rising influencer looking to market products and brands, Instagram is a great place to start.
Launching your first campaign
The secret to launching a successful first influencer campaign is to set your goals from the beginning. What are the reasons for starting an Instagram influencer campaign? Is it to bring more revenue? Do you want to reach a specific group of people? Do you want to grow your followers?
Setting your goals beforehand has a couple of advantages. One, you will be able to use Instagram’s inbuilt metrics better. You will also be able to evaluate how competitors are measuring engagement with the same metrics, especially if they have the same goal.
Do you hire an influencer?
As a brand, there is nothing wrong with tackling Instagram influencer marketing on your own. On the other hand, it is a good idea to hire an independent influencer to market your brand or products. There are solid reasons for this.
If you just opened your Instagram account or launching a new product to the market, for instance, hiring an influencer makes all the sense. They already have the numbers and all it takes is posting a photo or captioning mentioning your new product to their a hundred thousand plus fans. Besides, there are influencers who have worked with brands and know exactly what to do to give you faster results. Go with influencers who post themes that are related to your brand or the industry you are in.
Once you have settled for an influencer(s), start negotiating their collaboration package. This includes communicating your campaign’s timeframe, how content will be directed and produced, usage and ownership rights on content, and compensation.
Conclusion
As a start-up or upcoming brand, you need Instagram influencer marketing skills to put you out there. Once you learn the above basics, decide whether you will run the campaign as a brand or invite the help of independent influencers or top social media marketing companies Seattle has to offer to collaborate.
