LinkedIn is the best social network for business professionals. There are about 560 million professionals on LinkedIn worldwide. All these people are in LinkedIn to stay up to date, network, and improve their careers and businesses. So, if you want to increase your conversations, leads and make more dollars, consider LinkedIn campaigns.
Why choose LinkedIn Campaigns?
Judging by what other marketers say, LinkedIn ads are so far the best quality compared to other social networks. Many marketers claim high conversations and higher leads. This is why there are over 500 million business professionals on this platform.
Furthermore, when using LinkedIn, you can target your audience by:
• Job title
• Seniority
• Company
• Skills
• Experience
• Geographical location, etc.
Also, LinkedIn has adopted a strategy to always refine their user interfaces. Overtime, the platform has grown to encompass the best quality:
• Desktop apps
• Mobile apps
• Platform to showcase your content
• Platform with minimal spam
All these features attract many business people and hence a big market for your products. Furthermore, many companies have accounts with LinkedIn. You can find any product or service a consumer may desire in LinkedIn.
Types of LinkedIn ads
There are two types of LinkedIn adverts:
• Self service ads
• LinkedIn advertising partner solutions
Self-Service Ads
Just as the name implies, you get to do the adverts yourself. You log in to your company’s LinkedIn account. Click on tools and choose adverts. From there, you can follow through the ad creation process. It is not an easy process, but it is worth your time.
Self service ads encompass:
1. Sponsored Content
Here you get to promote your content by:
• Publishing content in LinkedIn feed location; many visitors view this platform.
• Target your ideal audience based on the data on users’ professional profiles.
• Improve customer relationships, raise product awareness, and drive quality leads.
2. Text ads
The text ads will help you:
• Create ads with ease
• Drive quality leads and traffic
• You get to pay-per-click
3. Sponsored InMail
The sponsored InMail will help you:
• Drive conversions using personalized messages
• Reach audiences that matter to your business the most
• It is an A/B test for messages that your target audience resonate with
LinkedIn Campaign Partner Solutions
If you are not comfortable with the self service ads, you can hire a campaign expert. You do not have to do it by yourself.
LinkedIn is for sure a powerhouse for 560 million business professionals. This makes it an ideal place for you to run your campaigns. You can go online and open your company’s account with LinkedIn. After which you can showcase your products and services to your customers.
