You can have the best storefront, run the most enticing offers or offer amazing products, but if your store isn’t properly optimized, then your sales figure will always be below your expectations. Streamlining foot traffic is one of the most important elements of any brick-and-mortar store. Still, a few clever techniques are all you need to attract more shoppers into your premises.
Pay Attention to The Right Side of Your Store
Multiple studies in consumer behavior have shown that most people tend to veer towards the right after they get into a store. This means you should focus your attention towards that side of your store, in addition to carefully selecting the products to place in the eye line of an entering customer. Placing your bestselling products over that area can also enhance your profitability.
Let Your Products Shine
You might be tempted to place as many products as you can on your shelves, but clutter makes it hard for people to figure out what it is you’re selling. What you want to do instead is place the special product offerings in prominent, easy-to-find areas. Leaving some space between items on shelves is also crucial in making shoppers feel comfortable.
Speed Up the Checkout Process
Nobody wants to stand in a long queue for an extended period if they can help it. It’s estimated that 88% of customers will avoid a store if the wait time is too long. Streamlining your checkout process will allow you to offer your customers a faster experience, and you can do this by:
-Supporting a broad range of payments: Allowing shoppers to pay with their method of choice will speed up the checkout process, in addition to enhancing convenience for your customers.
-Using a reliable point-of-sale system: A quick, dependable POS system is arguably the most important part of facilitating a faster checkout. Careful selection of POS hardware in London is crucial if you’re looking to switch to a better solution.
-Training your employees on how to process payments quickly: Besides equipping your staff with proper technical knowledge, you must also ensure they know why a quick checkout is crucial for business success.
Almost everyone who comes to your store expects instant gratification in their shopping experience. So figure out what else you could do to speed up your checkout process if you want to enhance customer experience.
As a brick-and-mortar retailer, your store is the heart of your business. No matter what kind of products you sell, it’s important that your physical location reflects your business’ approach, mission and philosophy. Creating a pleasant shopping experience for your customers will make you stand out from the competition and generate more revenue as well.
