You must have heard the hype about projection mapping and been wondering what it is all about. Many businesses are opting for projection mapping over other marketing forms. The idea of projection mapping is using technology in the manipulation of lighting onto various surface types as well as turning ordinary objects into interactive displays. Several companies are embracing the use of this technology in events because it comes in the form of video, which is integral in marketing strategies. Businesses ought to hire a projection mapping company to help them add colors, textures, and feelings to a surrounding.
Projection mapping in events
Projection mapping companies can make your event memorable, which explains why it is becoming a trend. Projection mapping enhances the element of interactivity in events and wows attendees, which increases engagement. Additionally, projection mapping makes your event memorable by adding a remarkable feature to the occasion as well as giving businesses an impressive ROI regarding publicity. More businesses are using this technology on events because attendees can easily and imminently share the event on social media.
Reasons for using projection mapping
Businesses are using projection mapping to produce incredible brand experiences. You might be wondering why your business needs to migrate to this marketing trend rather than retaining the other marketing options. Well, the reasons for using projection mapping are several, but the technology will positively impact your brand and consequently, to your ROI.
3D images
Projection mapping companies have projectors that have the capacity of creating 3D videos and images. Therefore, your business can improve a surface by using 3D images as opposed to 2D images that distort images. The images and videos create an incredibly engaging experience, thanks to the capability of the projectors used by this technology.
Do not require a flat surface
Most display technologies in the marketing field like the LED screens require a flat surface. Fortunately, your business can use projection mapping on any surface. Therefore, the flexibility offered by this technology allows you to focus on the things you want to be projected rather than on the type of surface.
Portable
Large LED panels can be heavy and awkward to move. However, you can quickly move projectors that are required to create a mapping projection. Therefore, if you are advertising or holding an event in several cities, you do not have to undergo difficulties because you can quickly move all the materials. The technology also creates a wow factor by offering a unique appearance. Besides, you have seen ads almost everywhere; thus, a business needs different ads to catch the attention of its target group.
