We all know that email marketing effectively brings in traffic, leads, and sales for your business. That being said, you can’t just send out one blast email campaign to your entire list once a month and hope to have any positive results.
Email marketing success comes from consistently designing the perfect campaigns while also staying focused on building solid relationships with your subscribers. This can be very difficult when you are trying to run a growing business while juggling other responsibilities. Still, it doesn’t have to be too complicated if you make use of automated emails.
Email Marketing Automation: An Introduction
To start, one should probably go over what automation means when running successful email marketing campaigns. Email automation is the process of using different triggers to send an email, with some options being:
• When someone signs up for your list. This can be used to send out a “welcome” or “thank you” message.
• When someone hasn’t opened any emails, you’ve sent them within a specific time frame. So, for example, you could email subscribers again if they haven’t read anything for 60 days.
• When someone has taken certain actions on your site or in your store. For example, when they’ve added something to their cart but decided not to finish checking out yet. You can design automated messages based on different interactions people have with you, which will help guide them through the buying process until they make a purchase.
• When someone subscribes to a different list or interest group. For example, you might have two separate lists for “new customers” and “existing customers.” You can then send automated messages specific to each group on your site, so people don’t become confused about which list they are subscribed to.
Email automation can be used in many ways to help your business stay connected with subscribers while also growing your brand’s revenue through effective email marketing campaigns.
How Email Marketing Automation Can Benefit Your Business
Consistent emails help build trust between your company and potential leads/customers because it shows them that you will value their time by sending relevant information that is valuable to them without being too pushy.
It’s also easier to send out several emails per week when you’re not doing all of the work yourself. Automating your email campaigns can save you time and money because once an initial campaign has been set up, it will run on its own without any extra effort needed. You can then use that saved time to focus on other things like improving your product or content marketing strategy.
You also won’t need to worry about forgetting something important because everything is pre-set in advance, so there is no risk of sending out an email later down the road (which would result in irritated subscribers). Overall, email automation allows businesses to keep their customers/subscribers happy while staying productive without hiring additional staff.
