Press releases are the bread and butter of a lot of marketing campaigns. They get the word out quickly and to a wide variety of different companies as possible. The press release gives out all of the relevant information, and if done well and delivered to the right people can generate all of the buzz that a company needs to properly launch its newest project. In order to expedite the process, a lot of companies are looking into online press release distribution in order to get the message out to the most people possible.
Getting The Buzz You Need
Media outlets are always looking for projects that interest their readers, and there are a number of different ways to get press releases to those media outlets. The most obvious way is to just send the press release to as many outlets as possible; however, the problem with this is that the company sending out the releases has to hope that they hit the right outlets. On the other hand, there are sites that collect press releases so media outlets can go to them to find the press releases that fit the outlet best. By hitting those sites, a media outlet can obtain all of the press releases that they would ever need.
Finding the Best Possible Distributor
Suffice to say that not all of these distributors are the same. The first step should be to research these sites and debate their advantages to your company. Before signing up for a site, you need to debate how often you will be sending out press releases, how many companies you want to notify, and how much you are willing to dedicate to your publicity attempts. For a company that is at the low end of that scale, you should be able to get away with a free account, but for a company that is more aggressive, it may be worthwhile to actually spend as much as they deem necessary.
Keep in mind that you need to design the best press release first; make sure that it looks good, has all of the relevant information, and that it has your contact information. Once you have your press release looking the way you want it, then make sure that you have the right online press release distribution, and then charge ahead with your plans. Just remember that the publicity campaign is only as good as the number of outlets that receive your release, so make sure as many as possible receive it.
