A product photograph is a million times more powerful than a written product description. Most consumers have short attention spans. Thus, they will not read a written product description to the end.
Marketing is all about the visual. The best marketing appeals to the optics. Successful marketing involves the best product still life photographer.
It takes time to get the gist of written content or a product video. However, it takes seconds to understand a product photo. Just by looking at a photo, you will be able to tell a lot about a product.
People usually judge products basing on the photos. The photo of a phone will tell you a great deal about the features of the phone. A laptop photo that you have seen online can influence you to purchase the laptop in question.
The product photo is the first point of contact with consumers. The photo will make a consumer to find out more about a product. If it is bad, many consumers will pass the product. A good photo will make a consumer to read the product description and research product reviews.
A marketer cannot afford to ignore the product photo. It is the most important type of content in marketing. In the world of marketing, engaging content is king.
A still life product photograph should be engaging from the word go. It should make people to stop what they are doing and give a product a second look. It is that second look that will transform a potential customer into a customer.
Effective marketing requires a professional product still life photographer. Actually, still life photography is not something that anyone can do. It is the preserve of photography experts. It will take many years of practice to build competence in this niche.
Specialist photographers are the best. They offer value for money. In photography, there is no jack-of-all-trades. A generalist is simply a master of none. Photography is wide. It has more than a dozen niches. You can be good in a number of niches but you can only be an expert in one niche. Actually, it takes over 10,000 hours of practice to become an expert in just a single photography niche.
Indoor and outdoor photography are two different worlds. They involve varied variables. Under indoor photography, you will find still life product photography. For effective product photography, you need to find a professional photographer who spends most of his working time photographing products.
The Bottom-Line
Photography is a powerful form of art. The best photographers are artists. They also possess technical skills. The best photographers are not born. It takes hard work and very little talent to excel in photography.
