It is no secret that magazines retouch photos all the time. It is called “image improvement” and the whole idea is to make the image as eye-catching as possible. Editors often remove blemishes from cover models and make them appear thinner and smaller than they actually are. Grass is also enhanced to look greener while animals are changed to be void from flaws.
What Does Editorial Retouching Involve?
Editorial retouching simply focuses on the removal of distracting elements from a photo while maintaining a natural feel of the photograph. It is basically an advertising gimmick as the image will find use in publications and magazines. Editors are responsible for telling a story across a series of images, so all of them are expected to look similar and of a good grade.
Thanks to the array of digital cameras and advanced computing technology, editorial retouching Los Angeles is now a basic exercise. Anyone can alter the appearance of a photo in the twinkle of an eye. Simple tweaks include teeth brightening, removal of scars, moles, wrinkles, and blemishes—generally a skin clean-up if you may call it. Complicated projects,on the other hand, can even remove water drops from photos, remove a person from a photograph or replace a dull-looking tennis ball on the background of the photo. Almost anything is possible now.
How Does Retouching Help Businesses?
1. Better viewership: Retouched images look better. People are drawn to the zero defects, perfect skin, and better lighting they see on them. Obviously, the more natural the image appears, the better the viewership it will attract.
2. Enhanced User Engagement: When you have images that catch the eye, you will certainly have more engaged users who will not only spend long hours on your site but who will likely purchase your product or service.
3. Improve brand credibility and image: Editorial retouching LA also helps makes your image and brand credible. Your editorials are bound to inspire both existing and new customers like never before.
4. Easy customization on a variety of platform: the way the images look in print media and digital media is different. For instance, images for social media may not be the same for those meant for monochromatic prints or for mobile platforms. Only with the help of a retouching expert can you customize your images to have the same impact in a variety of platforms.
These are a few of the benefit of editorial retouching for your brand. It gives you the ability to both cover certain elements of the image while highlighting just the important details. Your camera may have a few limitations but you can employ retouching to enhance the color tone and visual appeal of your image.
