What is a Modeling Agency?
A modelling agency Australia is a company that represents fashion models, typically women but sometimes men. The agency works to find jobs for their models, secures commercial contracts, and helps develop their careers.
What Types of Agencies Exist?
There are two types of modeling agencies: the traditional model management company and the new breed of social media-driven agencies. Management companies generally have a roster of experienced models and work with clients on a contractual basis to secure bookings. Social media agencies rely heavily on online platforms such as Instagram and Facebook to identify and represent new talent. They often have less rigorous qualification standards, which has led some to question whether these platforms are creating starlets more rapidly, but with less training.
Here are a few things to check before you sign with an agency.
- Modelling agency Australia are businesses and, as such, will expect you to work for them. They are not there to provide you with free modelling jobs or opportunities. You should be prepared to sign a contract that outlines your obligations to the agency.
- Agencies take a commission on work that they book for their models. This commission is generally around 20% of the total fee earned by the model. It is important to understand this before signing with an agency.
- Not all agencies are created equal. Do your research before signing with anyone, as there are many unscrupulous operators in the industry. Make sure you read reviews and check the agency’s accreditation status with reputable organizations like the Australian Model Agents Association (AMAA) or the Australian Commercial and Media Agents Association (ACAMA).
- Agencies cannot provide you with your first modelling jobs; this responsibility lies with you. You should be familiar with the industry and have a good book of work before approaching agencies. Many of them will not take on models without having evidence of successful past experience.
- Agencies are not magic wands! Although they will help build your profile, look after your interests and seek out opportunities for you, it is up to you to take advantage of these opportunities once they arise. Most high-profile work comes from existing relationships that agencies have built over time, rather than just appearing out of thin air just because you’re signed to an agency.
In conclusion, a modeling agency can be a great place to start your career, but only if you are prepared to put in the work. Agencies take a large cut of your earnings and cannot get work for you by pure chance, so make sure you’re ready before signing.
