When generating cosmetic surgery leads, a few tricks can help you attract more qualified patients and make the most of your marketing dollars. Here are a few tips: Develop patient personas, develop split-tested landing pages, run a patient reactivation campaign, and use social media.
Cosmetic Surgery Lead Generation
Developing split-tested landing pages
Split testing your landing pages is crucial to developing an effective cosmetic surgery marketing strategy. The process compares two variations of a web page, such as a headline, CTA button placement, background color, and more, to determine which version is the most effective. In order to create a successful marketing campaign, your plastic surgery website and office must generate an influx of leads.
Developing a patient reactivation campaign
Developing a patient reactivation marketing campaign for cosmetic surgery can be a challenge. As an aesthetic physician, you want to attract new patients while at the same time driving current patients toward making a purchase. Social media can be an effective method of attracting new patients, and you can also use PPC advertising to attract new clients. Social media allows you to target your content to a specific audience or niche. You can post videos, pictures, and even online events.
Using social media
Using social media for cosmetic surgery lead generation is a great way to share news and updates about your practice. In addition, you can use social media to create word-of-mouth marketing, share photographs of post-surgery results, and share customer reviews. You can also post your contact information, so potential patients can contact you directly. However, using common sense when posting content on social media is important.
Developing an online form
Developing an online form is a powerful way to generate new cosmetic surgery leads. A plastic surgery website should be user-friendly, with a 24/7 contact form and call to action. Studies have shown that 40% of visitors will leave a website that is unattractive or easy to navigate. To make the process easier for visitors, plastic surgeons should use QR codes and display them on their websites and social media accounts. Moreover, they should encourage patients to leave reviews and hang QR codes in their clinics. However, if a patient leaves a negative review, they should always respond professionally and politely.
Using Google Ads
When advertising your cosmetic surgery practice, it is important to have a clear understanding of what types of advertisements work and which ones do not. There are many different forms of advertising, including Facebook ads, Google Ads, and social media. You’ll want to target the advertising that is likely to convert your leads into patients. Once you’ve determined which types of ads to use, you can start to create an advertising budget.
