More and more people are choosing to add text and captions to their online videos—for good reason. Statistics show that 85% of all video is watched with no sound. This means viewers are more attentive and happier reading subtitles on a video than listening to its actual sound. Otherwise, adding attractive subtitles to video is easy.
Here are a few tips on how to add text to videos:
Stick to a Plain Background
Sometimes some big chunks of sentences may appear overwhelming on a video. To make it easy and a seamless experience for viewers, it is a good idea to use a plain background in order not to overcomplicate things. Adding a few abstract pieces, a colored background, along with a clean image or video can do the trick.
Make Sure the Text Does Not Hide the Image
All videos should have some sufficient space in between to cater for the chunks of text that a person will use. Placing text in this “free surface” allows the video to be clearly readable by viewers. The video also looks less cluttered and the background image adds more context, which makes the subtitles on the video look more stunning as a consequence.
Match the Text and Background Color
Every time a person is about to put some text on a video, it is important to ensure that the text sets itself apart. The text should also blend well in the video’s background as well. A person can get impressive results by matching the subtitle or caption color with the background. Also using the contrasting technique, a person would achieve similar effects.
For videos that require big chunks of text, a person can highlight just the important words and facts in the video to make it easy for viewers to follow through. Other essential data a person can highlight in their videos include numbers, dates, statistical information, important keywords, and abbreviations. In this way, viewers would find it more fun and easier to watch the entire video to the end.
Summary
How to add text to videos is an excellent way to make viewers easily follow through a particular scene of the story. Many people also find it to be a very effective marketing strategy, and that is why many are adding text to videos to put their business on the map. Following the tips shared above people will find it easier to create high-quality marketing videos that appeal more to their audience every time.
