Are you planning a fashion event in London to promote your brand? If so, then you know that the event won’t be a hit and your brand won’t get the recognition it deserves if no photographs are taken. This means you need the services of the best London fashion photographer. But finding a photographer who’s skilled enough to handle the demands, glitz, and glamour of the fashion world isn’t easy. In this article, we’ll share a few pointers that will help you choose the ideal fashion photographer in London. But before we get to that, let’s talk about the differences between normal and fashion photos.
Differences Between Normal and Fashion Photos
Normal pictures are basically the photos taken by yourself or your photographer friend using your phone or even professional camera on a normal day. Photos under this category are taken casually without any special focus on the expressions of the models, background, light, and other aspects of photography.
Fashion photography, on the other hand, is more professional and so many aspects are taken into consideration. For starters, this type of photography requires an entire team of dedicated individuals to take care of the many different aspects of the shoot. The photographer doesn’t focus on the outfits worn by the models, but also on the style sense, and the mood sense of the pictures. Taking the pictures isn’t the photographer’s team only task. Before the shoot can begin effectively, the team has to prepare the final looks, decide on the wardrobe collection, and assist in other tasks. In other words the fashion photography is more complicated and demands a lot from the photographer, his or her team, models, and those organizing and managing the shoot/event.
Pointers on Choosing the Best London fashion photographer
Before choosing a photographer in London for your fashion project, consider the following things:
- Talent and extreme passion for the profession: When conducting interviews for the gig, go through their previous works portfolio. This will help you gauge their levels of talent and how passionate they are about fashion and photography. The ideal candidate will prove that he or she possesses both.
- Product knowledge: The right photographer for your project will prove that he or she has a deep knowledge and understanding of your product and brand. This will help him or her to shoot conceptually and meet all your requirements.
- Creativity: Look at previous works by the photographer and this will help you tell whether or not he or she is creative enough to deliver high-quality and unique results.
- An eye for fashion: Check out the photographers outfits. Take notice of how they coordinate between various styles and brands. Choose the photographer who impressed you the most and you feel has an eye for fashion.
