There are a lot of restaurants that still print paper menus and have to deal with the many disadvantages. Many food business owners consider these disadvantages as unavoidable and often justify them by saying that this is the only way they can manage their menu. However, online menu management for restaurants has become essential in today’s world, where everything from shopping to watching movies is available at the click of a button, so why should you not be able to order your food online? It is time to embrace technology if you want to survive in this competitive market as new trends bring innovative solutions every day! Here are some compelling reasons why restaurateurs should look into going digital:
1) Online Menu Management Can Be Easier Than You Think
Some might think that online menu management is a difficult task, but it can be easier than you think. There are a lot of companies out there that offer their services to help restaurants create a website and manage their menus. These companies have the tools and expertise required to customize your site so that you can have an easy way to manage orders for take-out or delivery via the phone, email, or fax. In order to make sure all your current tables do not need to go through the hassle of transferring from one platform to another, these sites also let you display your local print menu on your site at no extra cost! This way, customers still get the best experience while ordering from your establishment even before they come to dine.
2) Online Ordering Can Bring More Business
It is not just us who believe that online menu management can boost your food business, but the numbers are backing our claim as well! Take, for instance, GrubHub, an American company that helps restaurants take orders via their website or mobile app. Back in 2012, they had over $130 million worth of sales by the third quarter, and this year they aim to surpass $1 billion! Their net revenue increased by 58 percent, which shows how technology has helped them grow exponentially within a short time period. The main reason behind this growth was their focus on expanding their restaurant network over the past few years, which brought them more business from existing customers as well as new ones.
3) Customers Prefer Ordering Online
According to a study done by IBM and the National Restaurant Association, 80 percent of customers prefer to order their food on their smartphone, which shows that more and more consumers are shifting towards digital platforms for everything from ordering food to shopping. The survey also found out that 44 percent of young adults between the ages of 14 and 34 would like online menu management you can carry on your tablet with you as well! All these points towards how important it has become for restaurants to offer their customers an option to place orders without having to call the restaurant directly. If you didn’t know, these online orders come along with a lot of benefits such as faster service, reduced errors, and increased revenues! This is why we recommend restaurant owners set up their online menu management platforms today!
4) No More Wasted Paper, Ink
Another major advantage of going digital is that your establishment will not have to use a lot of paper and ink. In fact, some restaurants who use printed menus still have problems with having enough printed materials at all times while others have to change the format of their papers for various reasons such as being able to fit everything on a single page or be able to keep it consistent across a few locations. Nowadays, consumers prefer smaller ticket sizes which means you can get away with printing fewer copies, but what happens when you do not have enough? You end up wasting money on excessive printing.
