If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment – think again. In fact, mobile, social media, analytics, and cloud computing have already fundamentally changed the entire business landscape as we know it. From finance to manufacturing, every company that embraces a digital business transformation has more opportunity to thrive. Experts say those companies that don’t go digital are in for a rude awakening.
Staying Relevant In The Digital Age
In our fast-paced world of digital advancement being prepared for digital disruption – as well as being able to transform a business digitally – has become more challenging. The digital business transformation we are experiencing today is not going to vanish, but instead, they’ll accelerate.
Product time-to-market and cost-to-manufacture continue to be cut by game-changing percentages in a world where entrepreneurs and companies can generate shockingly big results in no time at all. The potential upsides of this digital revolution present eye-opening incentives for businesses to generate significant wealth. Digital business transformation is about engaging with the digitally connected world and ensuring your business prospers in a fast-moving environment.
It’s All About User Experience
The digital revolution has transformed the way consumers think about, and buy brands. Business marketing and advertising are no longer about one-way discussions, and consumers are better informed and better connected than ever before. Businesses need a deeper understanding of how consumers journey from recognizing a product to purchasing and returning as a loyal customer.
The bottom line is that all of your business processes need to have user experience consideration built-in, right from the start. In the digital world, the impact of the user experience is a success or failure issue at a business level, not a product level.
New Consumer Journeys
Surveys say 89 percent of customers began doing business with a competitor following a poor customer experience. It costs six times more to attract a new customer than to retain an existing one. User experience should be a strategic issue for every business. In fact, it should be a central role.
Pre-digital life was simple. Consumers would visit a store, see what they liked and make a purchase. Today, it’s become a challenge to make a sale. Consumers hear about products and services online, and then they venture out onto the world wide web to perform research before making a buying decision. There are many factors that cause the consumer to make the decision to buy a product.
Many companies have embraced this journey. They engage customers on social media platforms, provide information via articles and blogs and videos. And above all, they make sure that when the customer embarks on this journey to learn more about the product or service, the user experience is filled with a list of reasons that drive the brand into their minds.