When it comes to measuring the success of their businesses, many people rely on digital analytics such as page views, organic visits, and goal conversions. While there’s nothing wrong with doing this, going a little traditional can push things to the top. Even if we live in the dispensation of the World Wide Web, there are people who still use the phone. These make for amazing new leads.
One of the techniques to know if your marketing efforts could do with uplift is through call tracking. This is a fantastic way to see who calls you, when someone calls, what they want, who they represent, their location, and what they said over the phone. A call tracking software is an invaluable tool for anyone in the business. As a guide and a way to keep you on the loop, here is an overview of how call tracking works and what to know before using one.
How does a call tracking software work?
Call tracking simply captures and documents information from all calls received through your website. Basically, you set up a call tracking software on your website, integrate it with a phone number and use the phone number as your contact method. When someone calls, the software records the information automatically including the location, who they represent, their address, and more. You can even push things even further by setting up new phone numbers to perform the tracking every time you kick off a different marketing campaign. This way, you can see the marketing strategies that are successful and those that need to be revisited.
What to know about call tracking software
If you are looking to purchase software to track calls to your website, keep these things in mind:
• You don’t have to change your number: Although we’ve mentioned that adding a phone number every time you start a brand new marketing campaign is a great idea, you don’t necessarily have to. You can port the number from a call tracking company or use DNI.
• Call tracking doesn’t affect SEO: If you are worried about hurting your SEO through call tracking, don’t be. If done well, they actually complement each other.
• You can do call tracking from PPC or organic keyword levels: Another awesome benefit of using software for call tracking is that it can record keywords used in phone calls.
There it is; three important things to know about call tracking software. The short of it is that it is beneficial for tracking the success of your marketing efforts if well installed.
