Never before has the second-hand car export to Kenya business has been as lucrative as it is today. If you are planning to export used cars to Kenya, there could never be a better time. Apart from the growing economy and improved transport infrastructure, Kenyan citizens and residents are gaining more purchasing power. However, you need to have a few points in mind before launching your business. Without much ado, therefore, here are a few factors to keep in mind to maximize your used cars export business’ ROI.
1. Japanese Models are the Favorite
Most Kenyan used car buyers prefer Japanese models over other makes. Besides the competitive prices, Kenyan buyers believe that the Japanese vehicles are easier to maintain than cars associated with other countries. Toyota is, thus, the most common car manufacturer on Kenyan roads. Therefore, it would pay to consider buying and exporting Japanese makes to the country.
2. Exploit the Internet
A large number of Kenyans are internet users. In fact, it is highly probable that most of your customers will order the cars online. In addition, they would want to view the vehicles before they commit themselves in purchasing them. Like in every online business, there are always bad elements in selling and buying of cars. Therefore, you will need to build a good reputation in order to gain the trust of your prospective customers.
3. Partner with Local Dealerships
If you are not Kenyan or have not lived in the country long enough to know your way around, striking a partnership with local car dealers will take you miles ahead. They not only are updated on the most popular models but also work with brokers who will finally bring in the people who will buy your vehicles. Furthermore, they will be a big help in building trust and the reputation you so much need. They will also help you take care of the necessary documentations fast.
Final Thoughts
Car export to Kenya, like in many other African countries, will continue to thrive. You have the opportunity to make huge profits out of your business. There are always individuals, companies and governments ready to buy used vehicles. Remember, however, to consider the prices at which your vehicles will go, the local import tariffs as well as rates of foreign exchange. That aside, you must keep in mind the purchasing power of your customers when planning to export used cars to Kenya. You don’t want to ship in cars that will never be bought simply because no one (or just a few people) can afford them.
