LinkedIn is used by a large number of professionals to network together. Many of them hold senior and decision making posts in their organization. Businesses in B2B sector benefit a lot when they reach out to these professionals. While search engine advertising, social media advertising and display networks have their advantages, LinkedIn has its own unique marketing advantages. Businesses have to use effective LinkedIn lead generation plans to attract the attention of professionals currently active and working.
Professionals with Decision Making Power
More than 20% LinkedIn users have buying decision power in their organization. Businesses wanting to connect with such people cannot ignore LinkedIn. More than 60 million influencers and decision makers are listed with this platform. Connecting with these people will give an immediate boost to your business. It is the preferred social media platform used by companies of all sizes and professionals from all industries.
Active Users
LinkedIn users are quite active on this platform. They regularly log in to their account at LinkedIn to search jobs, find employees, or just to keep abreast with the latest news and changes related to their industry. More than 250 million LinkedIn users log in to their account daily. It presents a good opportunity to market. Engaging with these professionals can help generate lots of leads. Obtaining leads from LinkedIn proves cheaper compared to other advertising and marketing solutions. The paid marketing solutions offered by LinkedIn deliver quick and better results. Marketing at this platform is especially effective when professionals are the main target audience.
Target Options
There are several target options to target specific groups of professionals and companies at LinkedIn. Lead generation strategies can be used based on job security, job function, job title, company name, company size and the industry. Workplace networking works better with LinkedIn compared to other social media websites. Even those professionals who do not use other networking websites are listed here because LinkedIn is the first port of call for professionals planning to network with professionals and recruiters from their industry. This platform does not work well for companies targeting the retail consumers but it is perfect for those companies that want to generate leads from professionals and companies. It works well for B2B marketers.
There are several LinkedIn lead generation strategies that businesses use to find leads at this website. If you do not know about these strategies, take help of a digital marketing company that specializes in this field. It will offer you complete start to end solution. Think strategically and devise exclusive marketing plans for this platform. You are sure to get the leads you need.
